@svadore: As a travel writer who grew up in Italy every summer, I’ve curated 8 essential Florence stops that range from 13th-century pharmacies to hidden scent laboratories. Comment "MAP" to receive my Florence Google Map. Save this for your next trip: 1️⃣ Officina Profumo-Farmaceutica di Santa Maria Novella – The world’s oldest pharmacy. A 13th-century sensory cathedral where the "Queen’s Water" is still made to order. 2️⃣ The Underground Laboratory – A master Florentine "nose" creating bespoke fragrances hand-poured in a 16th-century cellar. (Name on my map!) 3️⃣ Mercato delle Pulci – The authentic, bohemian heart of the Oltrarno. Skip the souvenirs and hunt for vintage Richard-Ginori and aristocratic heirlooms. 4️⃣ Signum – A masterclass in traditional bookbinding. Think hand-tooled leather journals and wax seals that make you want to write letters again. 5️⃣ Giunti Odeon – A 1920s Art Deco cinema reborn as a hybrid bookstore. Browse under a glowing glass dome or catch a film in its original language. 6️⃣ The Medici’s Jeweler – Stunning Renaissance reproductions of the gold and gemstone pieces once owned by the Medici family. (Name on my map!) 7️⃣ The "Porcelain of Kings" – The 1735 gold standard of Italian porcelain. It’s where heritage design meets the ultimate "white gold" craftsmanship. 8️⃣ TACS – The legendary guardian of Casentino wool. Famous for its vibrant orange "ricciolo" fabric that’s been weather-proofing Tuscans since the 1300s. Planning your Italian takeover? I have 155+ hyper-specific pins exactly like these on my Florence Google Map at svadore.com. As a travel planner, I offer consultations and full-service itineraries to ensure your trip feels personal, not "templated." My family is from Italy—let’s make sure you’re exploring like a local. 🏷️ Florence travel / Firenze food guide / Florence hidden gems / Italy travel planner / Florence shopping / Oltrarno basics