@theoryofkhaos: Your brand isn't losing to better competitors. It's losing because you're trying to appeal to everyone. 👇 Your brain has two opposing needs: ☝️To belong ✌️To stand out. When a brand says "we're for everyone" it satisfies neither of those needs. Your customer's brain automatically reads it as "this is for everyone" or in other words "this brand doesn't get me" 🧠 Cult brands like Harley-Davidson don't sell to everyone who needs a motorcycle. They sell to customers who want to rebel against the daily grind. That kind of strategic exclusion is what helped Harley-Davidson build a £1.7B+ cult brand. The strongest brand strategy is knowing exactly who you're not for. 😈 #branding #cultbranding #brandstrategy #brandpsychology #cultbrandpsychology

Yasmin | Strategy & Design

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Thursday 02 April 2026 16:14:01 GMT

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Comments

Taryn Grace :

by closing the door, you create the room

2026-04-14 15:20:16

Jameshoodguitar :

The glasses are cool! For fashion or for real? 🤓

2026-04-03 01:37:05

3MV’s :

Definitely, That’s what most successful brand are doing ! I don’t know what kind of magic Fenty beauty did tho😭

2026-04-04 06:54:20

Filipe :

I don’t know how this could apply to my brand, I’m creating a paint industry, any ideas?

2026-04-03 16:26:58

melllthemaker :

Makes sense .. that’s why community is so important !🔥👏🏽

2026-04-03 03:01:22

JxJURY :

One of my favorite learnings was realizing I needed to repel in order to serve my audience. That’s hard for people pleasers to unlock. But it’s ok to be dislike by the wrong audience and loved by the right one 🧡

2026-04-07 16:58:43

Gcina_M🎀🫧 :

how can I build a cult wig business?😅

2026-04-19 18:58:04

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