@nutritionistkristen: It’s not marketing because they genuinely do have extra protein and fibre compared to regular bread? This video confuses people making them think they don’t! And yes they may not have as much protein as a chicken breast or fibre as a chia pudding, but they are helpful ways for people to hit these nutrients (especially fibre which we are NOT getting enough of in this country), while also enjoying bread. Yes we aren’t deficient in protein and I don’t think we need everything to have added protein to it especially bread, but it is true that this product IS protein boosted. These style videos with no explanation and also no evidenced based advice around them can cause more fear around perfectly healthy foods. Let’s stop the supermarket influencers! #eddieabbew #guthealth #supermarketswaps

Kristen Nutritionist BSc(Hons)

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Friday 03 April 2026 13:10:56 GMT