@gavinhfc: If your Amazon Ads budget keeps going over, it’s not a spending problem, it’s a system problem. Here’s the simple weekly loop I use to stay efficient and in control: 1️⃣ Know your numbers (CPC + ACoS) 2️⃣ Split your budget: Protect, Scale, Test 3️⃣ Review weekly: spend, performance, search terms When your ACoS is under your margin, you’re profitable. Everything else is just optimization. Follow this loop, and you’ll stop wasting spend and start scaling what actually works. #AmazonPPC #AmazonSeller #EcommerceTips #Ad #AmazonAds