@thecarolejones: Whether you’re a content creator or a small business owner using social media to create organic sales, never stop experimenting. The one constant in social media marketing and content is that what worked a few weeks ago won’t work a few weeks from now. The algorithm is constantly changing and rewarding content in different ways. If you aren’t constantly changing, you will quickly become irrelevant in the eyes of the algorithm #thecarolejones #contentstrategy #smallbusinessowners