@lebolion_sa: How much should influencers charge? #southafricaninfluencer #contentcreators #ratecard #creatortips #contentcreation

Lebo Lion |Marketing & Reviews
Lebo Lion |Marketing & Reviews
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Region: ZA
Monday 06 April 2026 08:23:30 GMT
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_mfundoo1
Mfundo Ngcobo :
Marketing agencies are just rude at times.
2026-04-06 12:29:14
127
queenmqilingwa
Queen Mqilingwa :
A betting App asked me to do 1 video for them for 1k they had a confidentiality and exclusivity clause basically I was not allowed to work with competitors for 7 months basically ( paying me R142,85) per month 😭 I rejected them that’s not even what I charge per video
2026-04-06 13:30:43
47
gatsodevine2
gatsodevine | MicrogreenFarmer :
Wow so this kids on billboards dont get paid😳
2026-04-06 09:22:03
39
giftthemessage
Gift The Message :
Always negotiate even if the offer is good, charge for content creation (planning, filming and editing), charge for your audience & definitely charge for usage rights.
2026-05-07 12:19:03
10
tayleagilliland
tayleagilliland :
It’s always the “that rate is not in our budget” line 🫤
2026-04-06 13:07:51
27
nobuhlebendalo_
Nobuhlebendalo Mhlongo :
I was requested to do a video for 4k with full usage rights that’s not even half of what I charge without usage I said no thank you😅❤️great brand to add to my portfolio but absolutely not worth it.
2026-04-06 08:32:31
38
a.sims_
a.sims_ :
R100k-R150k or nada is fair in my opinion because it’s worldwide and it can be used for how ever long? my likeness is being exploited?! no it can’t be free
2026-04-06 13:57:54
11
overthinkingfootball
Overthinking Football ⚽ :
They are even asking for RAW files now. In the contract, they will even go as far as to say that you grant them rights to create still images for internal and external communications, press releases, billboards, etc. All from one video that they can take stills from. That's a new one I recently caught. Same brand wanted 1 year exclusivity across many product categories
2026-04-15 04:02:58
6
bontleql
bontleql :
I told one brand I can only post after I tested the products and give honest reviews and I was ghosted 😁
2026-04-06 10:21:08
28
novuyogugulethu
Novuyo Gugulethu 💎 :
A brand offered we ringtone credits , I ignored the email
2026-04-22 06:50:29
12
kagikins
King_Kagi :
I wrote an article on this very thing.
2026-05-12 21:41:06
7
gtm58
TumiM| UGC :
My daughter is in this space, I can confirm companies are exploiting creatives especially young people
2026-04-07 10:05:25
16
ikhonasunflower2nd
Ikhona Sunflower 2nd :
You mean me😭😭 don’t go around the corners
2026-05-24 18:10:41
5
thelazyhousewife1
Makhadzi Lukhaimane :
People ask me why they’ve never seen a promo on my page and this is exactly why. The contracts these brands send are quite insulting
2026-04-06 16:37:22
13
shakira7.7
𝐒𝐡𝐚𝐤𝐢𝐫𝐚 𝐍𝐚𝐧 :
Didn’t you just recruite us to do the same thing with Dove for free
2026-05-27 10:53:09
4
faby_lolo
Fabiola Djomo :
This!!! The exploitation is honestly insane 🙌🏾 Thank you for saying this, I really hope more creators see it and start recognizing their worth. You can’t accept a once-off service in exchange for content that’s going to live on your page for months. We’re not models, we’re creators… and what we do involves so much more than just being in front of the camera
2026-04-07 11:08:26
8
4_ipeleng.nyatlo
Ipeleng_Perspectives 🍃 :
I hope most content creators get to see this video🔥 this is insightful
2026-04-06 13:29:16
6
joy.to.the.world41
Joy to the world :
I’ve been rejecting trade exchanges this year. I’m standing on business🥹
2026-04-07 17:38:56
5
unstarm
Unstar_M | Fashion :
Ohhhh Lebo I’m glad you’ve mentioned this. Brands are unbelievable at times when it comes to paying creators. At the beginning of the year, we off boarded a client because they wanted a lot of creators for a budget for 1 person. It’s absolutely insane. I honestly believe that even marketing agencies have a responsibility to speak up for creators because they can’t speak for themselves at the table. These partnerships are not meant to benefit just one party but both.
2026-04-07 15:16:51
7
ladique
ladique :
One of these big brands that we use the clean our homes tried to come at me sideways. The brief said maybe 4 things they wanted me to do. Then I quoted. Then they agreed and suddenly the contract has 24 things I’m meant to do. I walked away.
2026-04-06 09:59:54
13
hlogi_mmc
Mahlogonolo Ngoepe :
This is why one needs to ensure that the partnership is beneficial for both brand and influencer. From payment terms to usage an exclusivity. Simply taking non paid work to be associated with a brand is crazy business. All your efforts for a trade exchange? Nope! 🙂‍↔️
2026-04-06 17:13:03
7
nolly_mkhabela
nolly_mkhabela :
I had a 5 page brief sent to me for "exposure and potential future payment" (a Midlands page) 🫠🫠 straight after that I was sent a contract for trade exchange and usage rights ( a South African gym brand) sana🤚🏽
2026-04-06 10:34:06
10
_amelia.c
Amelia🎀 :
I think that might be the same gym brand that approached me as well, I replied them with my rates and they refused😂
2026-05-17 15:07:31
3
actually_its_adele
Adele Koolen :
I have now started stating usage and paid ads are all extra. If they have budget to boost they have budget to pay us
2026-05-29 03:36:04
2
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