@realjossaustin: Everyone obsesses over store conversion rate… but the real question is: which product is actually making you money? I’ve seen stores stuck at 1.5% thinking they have an “average store”… when in reality: one product is converting at 4% and another is killing the entire business at 0.8% Most people don’t have a traffic problem… they’re sending traffic to the wrong product. Break your data down per product. That’s where scale actually starts.