@brandbosshq: Before you pick a brand structure, answer these 5 questions. The wrong setup KILLS growth. #brandbosshq #brandstrategy #brandbuilding #brandarchitecture
I’m curious, do you think the long-term direction of travel is to buy more locally? Architecture is a long-term choice - so should brands accept the macro and organise accordingly?
2026-04-10 20:15:41
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Gael Orr :
glad to hear you mention the cost associated with multiple brands. that is super easy to over look
2026-04-11 04:32:58
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Niklas :
If the products are in the same categories, branded house is almost always the better choice because of brand equity transfer to new products
2026-04-30 11:41:49
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