@corporatesurprises: You think Five Guys is being generous with their fries. They’re not. They fill the cup… then dump an extra scoop straight into the bag. It feels like you’re getting way more than you paid for. That “overflow” isn’t random. It’s designed to create surprise and satisfaction — a moment that sticks in your memory. So next time you think of burgers… you remember the place that gave you “extra.” It’s not generosity. It’s branding you can taste. #Psychology #FoodMarketing #ConsumerBehavior