@fastcompany: Over the past few days, new billboards have slowly been popping up along a 130-mile stretch of desert into Indio, California. One features a giant image of a crying face emoji; another is a picture of an unexplained blob; a third shows an edit of the Mona Lisa sipping out of a delicate tea cup. Each of these eye-catching visuals is an advertisement for a performance at this year’s Coachella Valley Music and Arts Festival. While billboard advertising has been a hallmark of the lead-up to the festival almost since its inception, it’s become increasingly intense in recent years. In 2026, advertisements for Justin Bieber, Sabrina Carpenter, Addison Rae, Katseye, and Karol G have already appeared along the coveted strip of highway. But this year’s billboards look a little different. Click the link in bio for more. #fastcompany #coachella #coachella2026

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2026-04-11 00:17:28

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