@theanatomyofadream: "Marshmello is a mega chewer of our product." 🎤 One of my favorite moments from my conversation with Kent, founder of NeuroGum. They discovered it through Outer Signal, a tool that scans your email list and tells you which customers are secretly famous or highly influential. His take: forget influencer marketing. The customers already in your database, the doctors, the politicians, the Grammy-nominated DJs, have more credibility in their networks than any paid partnership ever could.