@sterling_voth: 3 video hooks that are absolutely crushing it in automotive ads right now: 1. The dramatic drive-by More brands are opening with fast, cinematic drive-by shots, and it works because it stops the scroll instantly. People are scrolling faster than they were in 2020. A drive-by can hook someone in half a second or less. 2. Start on the engine note This is a J-cut. You hear the engine rev before you see the car. Sound creates anticipation, and the brain is wired to react to it. This one especially crushes if you’re selling to enthusiasts. 3. The startup sequence Dash lights on. Screen boots up. Engine fires. This hook works because of association. In real life, starting your car means you’re about to go somewhere. When viewers see it, they instinctively want to know what happens next. Here’s the reality: Most buyers say video influences their purchase decisions, but most video ads lose people in the first three seconds because the hook is weak.
