@andersonkh2: #creatorsearchinsights Interactive Street Marketing and Viral Social Media Campaigns in Japan While those viral videos of "Box Girls" on the streets of Japan are highly entertaining, they are actually a modern, mobile spin on a legendary Japanese TV staple called Hako no Nakami wa Nan Deshou ka? (literally: "What is inside the box?"). credits : @ 箱の中身 さーちゃん / tt #JapanStreetGame #MysteryBox #ViralChallenge #techno