@annietamaki: Boots on the ground journalism on what to expect at the 1st @YesStyle store in the US (love how they launched with zero marketing 😆) Main takeaways: ✨ Smaller than average Sephora/Ulta ✨ Great selection of Korean + Japanese makeup and skincare, especially JBeauty- it was my first time seeing some Japanese products (like my beloved FUJIKO dry shampoo) in person at a store in the US which was cool ✨ Testers out for everything so you can really feel and see colors & formulas ✨ AUTHENTIC Korean sunscreens and not the inferior US versions! I was so excited and yapping to my sister about Tocobo, the girl next to me started asking me for SPF recs which I definitely gave ✨ Pricing in general slightly higher than website but did see items that were below, hard to do a true comparison since there are constant sales on YS.com Hope this was helpful and let me know if you want to see me share my top JBeauty & KBeauty product picks from what I saw at the store. What do you want to see at the Yesstyle store? #yesstyle #bayareatiktok #kbeauty #jbeauty #yesstylestore

annie | beauty & wellness ☁️

Open In TikTok:

Region: US

Sunday 12 April 2026 19:24:33 GMT