@nofilterthomas: When most business owners start making content, they tend to generalize their message. And because of this, their audience becomes diluted with people who don’t actually care about what they have to offer. Founders who are trying to develop a personal brand tend to do this because reach is their main objective. While I do believe that some content should target your total addressable market, that type of content should only account for 15-20% of what you’re putting out.

nofilterthomas

Open In TikTok:

Region: US

Monday 13 April 2026 23:46:55 GMT