📦 Route Planning in FMCG Sector Route planning in the FMCG (Fast-Moving Consumer Goods) sector is the process of organizing daily travel routes for sales representatives (like van salesmen or presellers) to visit maximum outlets efficiently, reduce travel time, and increase sales productivity. 🚚 Key Objectives of Route Planning Maximize number of outlet visits per day Reduce travel time and fuel cost Ensure proper coverage of all assigned areas Improve order collection and delivery efficiency Maintain regular customer visits 🧭 Types of Route Planning Fixed Route Planning Same route followed daily or weekly Suitable for stable markets Dynamic Route Planning Routes change based on demand, traffic, or priority outlets Territory-Based Planning Area divided into zones; each salesperson covers a specific territory 🛠️ Steps in Route Planning Divide territory into zones Classify outlets (A, B, C categories based on sales volume) Assign visit frequency (e.g., A = daily, B = twice a week) Optimize route sequence (nearest to farthest) Monitor and adjust regularly 📊 Benefits Higher sales coverage 📈 Better time management ⏱️ Reduced operational costs 💰 Improved customer satisfaction 😊 - @keynewslearn