@realjossaustin: This is one way to gauge wether or not the changes you made at the final stages of the customers decision making process were the right ones or not. By isolating initiated checkouts and sales you are zooming into the bottom of the funnel. This allows you to look at what is happening in the final moments. The people who are actually winning in this space know the right questions to ask if they don’t see an increase in the final conversion stages. #ecom #shopify

Joss Austin

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Thursday 16 April 2026 09:37:00 GMT