@ruffmusicofficial: why would a luke bryan fan listen to "the next luke bryan" when they can just listen to luke bryan? they won't. and that's the trap… every year, labels push out artists marketed as "the next" whoever. almost every single one disappears within two years. when you get positioned as "the next" anyone, you're automatically second place in a category that already has a winner. 🫡 #musicmarketing #musicindustry #musicbusiness