@mtn.alice: Ignore my beanie and bathrobe combo I just got back from my run 💀 Everyone's version of a challenge looks different and I am just so proud of people who are finding comfort in the uncomfortable. For some, showing up to that start line is challenging enough. Overcoming psychological obstacles should not be minimized. But also from a physiological standpoint, I'll go even further and argue that a lot of BOTP runners are working just as hard as mid-front packers.
honestly being a back of the packer is in some ways more impressive bc you’re out there longer! that takes grit to keep going!
2026-04-18 04:26:57
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Cord :
I don’t understand how this ever got released.
2026-04-18 03:23:57
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Jamie :
Thank you for this. As a walker, and someone who lives with a physical disability, it’s really hard to see marketing like this. My physical stamina doesn’t come close to marathon level, but I love being out on the trail getting exercise and simply enjoying the weather. Movement is a gift, even if it’s slow as hell.
2026-04-19 23:42:25
3
EMMA | ultra runner :
As a digital media manager who has to put everything through 3 different levels of approval for my hyperlocal audience of 2,000… HOW did this get approved lmaoooo
2026-04-18 05:08:16
4
TammyW716 :
Nike went from “Just Do It” to “Just don’t do Nike” shame on you Nike!
2026-04-19 16:00:22
1
Deserrae Potts :
I love that robe!!!! omg where ... also 1000000% agreeeee get wrecked Nike 🤣 I hate that I am wearing their road runners right now 😭😭😭
2026-04-18 03:51:14
4
Nicole Sulewski 🇨🇦 :
Not to mention the back of the packers are giving it their all for so much longer!
2026-04-18 15:22:00
1
Mario :
You see the real emotions from back of the pack people as they give it their all rather than elite runners looking for a new personal record
I think this is indicative of a larger problem in the United States, where bullying has become the norm, even celebrated. To feel good about our accomplishments, we have to tear others down. It's such a weird choice for Nike. Also, it's important to note that the "walkers" at Boston Marathon are often people raising money for charity.
2026-04-18 17:22:08
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courtney 🌵🏔️ :
WALKING 26.2 MILES IN A STRAIGHT SHOT IS HARD!! Like the average armchair warrior shaming the people walking marathons would be absolutely wrecked the day after walking a marathon - if they could even finish.
2026-04-21 23:37:51
1
brookeinboots :
Busted my ass for a 2:55 half last month and I couldn’t have been prouder! Rocked a 177 max HR, and no dingo in marketing will make me feel bad about my walk / run intervals! Thanks for being a leader in badassery on this topic. I’ll just be over here happily repurchasing my @Brooks Running and Topos instead 😂
2026-04-22 13:43:04
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dodocowboy :
🥰🥰🥰
2026-04-18 03:42:47
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