@neilpatel: To get the best performance from your paid ads, you shouldn't spend all your money on ads. We looked at two groups of companies: those that spend the majority of their ad budget on "ads" and those that spend money on things to help their ads perform better. Look at what happens to your return on ad spend when you shift a portion of your budgets away from the platforms. Companies that generate at least a 2.5X return on ad spend invest in areas that improve performance.

Neil Patel

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Sunday 19 April 2026 21:59:52 GMT