Tiannah⚽️❤️🔥
Region: GB
Monday 20 April 2026 16:18:24 GMT
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drew :
I live in houston. theyre doing too much. the world cup doesn't need marketing.
2026-04-21 00:43:33
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Off :
U the real marketing...
2026-04-20 16:34:25
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Lord Buss-it :
If is a FIFA initiative then it’s to make money
2026-04-20 16:27:54
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Formz :
Also feel like people going to those cities are the ones following so they get pretty good demographic data for the people coming so they know what kind of ads to target where
2026-04-20 16:36:13
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mal :
i do think it would be beneficial to have one account though. like you said there is a lot of different cultural aspects and personalities of each city to cover so having it in one place would highlight the diversity of football and their fans aswell as still have the feeling that we are all experiencing the same tournament. the algorithm will probably do its job of keeping everyone updated but 16 is a lot of accounts to keep up with so some (most) of them will probably get lost in the mix
2026-04-20 16:28:09
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Comfy :
arguably the only thing FIFA have done right this WC
2026-04-20 16:27:19
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Dude Love :
I agree that it will be much helpful for fans traveling to the cities to be up to date. But also as you mention it loses the singular experience which is bad.
2026-04-20 22:15:11
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prison.mike_scott :
too much
2026-04-20 19:55:01
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Emma :
I went to practical first tbh - Canadian accounts having French and English, Mexican obv Spanish - can’t imagine the mood pitching that to have all three on US posts atm (also as I type probably to allow each national federation to retain the accounts’ reach afterwards - also likely ultimately in MX and CA’s favour 🤷🏻♀️)
2026-04-20 17:03:48
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CormacW :
fantastic breakdown! I think it's the best strategy for the situation of having 3 massive host countries. but the negatives you speak about are only there because of there being 3 massive host countries ☺️
2026-04-21 09:52:37
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AP.soccer :
This did something to me. 😭
2026-04-21 13:53:15
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janmichaelputter :
If we are talking ads this is great. If we talking anything else I think this is not the right move. I think if they made it only 3 accounts, one per country it would be better
2026-04-20 17:26:04
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Lola Ololade 🫶🏽 :
This is such an interesting analysis! Love it
2026-04-20 17:22:32
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rau :
its near impossible to feel communal tbh if a tournament is hosted between three really different countries, especially in north america. its evident in how commercialized how each host has its own sound and visual communication to it too
2026-04-20 16:31:03
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AP.soccer :
Really happy you gave the Mexican accounts their flowers! They’ve done incredible across the board
2026-04-21 13:54:28
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becky 💅🏻 :
There’s also three languages in reality. English, French in some parts of Canada and Spanish in Mexico so it will tie in well with that!
2026-04-20 20:21:52
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Rome | Futbol⚽️ :
Kansas City has had the best marketing page @FIFA World Cup Kansas City
2026-04-20 19:27:20
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Liban Ahmad Møhåmüd :
🔥🔥🔥
2026-04-24 05:47:39
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