@itsannawoods: Here's what all of these people have in common 👇 They stopped believing the lie that premium pricing only works for business coaches. They realized that every skill, every transformation, every result has different levels of buyers. There are people who want to learn piano for £20 on YouTube. And there are people who want to become professional pianists and will pay £5k for the right mentor. There are people who want free handstand tutorials. And there are people who want to master handstands properly and will invest £1,800 to do it right. The difference is not the skill being taught. The difference is how you position it and who you are speaking to. Most people price for the YouTube crowd when they should be pricing for the transformation crowd. Most people think about what they would pay instead of what their ideal client would pay. Most people assume their audience is broke instead of finding the part of their audience that is not. And here is the thing that will absolutely blow your fucking mind… the people paying premium prices are often easier to work with. They show up. They do the work. They get results. They refer others. The £20 buyers? They want everything for nothing and complain when “nothing is working” and they’ve not even done any of the work in the first place. So you are not just leaving money on the table by underpricing. You are attracting the wrong people and making your life harder. Every niche has premium buyers. Every transformation has a high ticket price point. Every expert has people willing to pay for depth over breadth. Your job is to find them. Not convince yourself they do not exist. 💃 This is exactly what I teach inside Scaling Blueprint - how to position and price any offer for premium buyers. Comment SCALE if you are ready to stop underestimating your market. 🔥 Xo

Anna | Identity + Business

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Monday 20 April 2026 21:22:29 GMT