@graceblay: Is Ulta Beauty Worth it? After the waiting queue, the “influencer only” accusations, and months of planning I can finally say, IT WAS ALL WORTH IT! For starters the only influencers I ran into were those working the booths for specific brands. Almost everyone walking around were normal people who paid to be there! Each brand’s booth was thoughtfully curated and gave an experience. It wasn’t just a grab and go of free products but they immersed you in what the brand or their new product represented. Hopefully next year I’m in the @Ulta Beauty Collective or I’m invited by a brand! 🤍 - #ultabeautyworld #travelblogger #licensedesthetician #beautyinfluencer #beautycreator