Paula
Region: US
Tuesday 21 April 2026 03:56:14 GMT
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Timbo Slice :
SWE here. The rebranding is just a way to combine roles to reduce headcount. Software dev + sales = GTM engineer. Dev + product manager = product engineer. Non-tech role + AI subscription = ___ engineer. There is no status. Just more work.
2026-04-23 15:43:18
137
M :
OMG THIS, I noticed Sales reps are “GTM Engineer” and after looking through someone’s LinkedIn I’m like… you’re in sales lol
2026-05-20 06:24:38
6
Chuck 🇺🇸 :
Marketing is not more valuable lol
2026-04-21 11:30:37
120
Catwomaniya | Building Fenn :
Rise of “Growth engineer” and “GTM engineer” roles while the JD is still basically sales/marketing only lol
2026-04-21 16:35:09
143
pjbrooks :
“Customer Engineer”
2026-04-21 20:24:00
34
andrew shippy :
And PMs are going away and everyone is a designer lol
2026-04-21 21:07:34
18
Brooke Piccione :
Hellllppppp I hate it here 😭
2026-04-21 10:38:10
57
hm62774 :
This happens every few years in tech
2026-04-21 17:54:22
14
judy | tech & politics :
engineer engineering - PM
2026-04-21 17:18:19
21
Algert⚡️ :
Everyone is an engineer and no one is an engineer
2026-05-12 10:00:38
5
snackpack :
literally
2026-04-25 06:12:00
3
kt :
Project Manager? ❌ Delivery Manager ✔️
2026-04-21 21:28:18
35
Sean McAdam :
There a difference between Marketing and GTM which is much more of a mix of sale and tech then Marketing but they are similar alright.
2026-04-21 09:34:55
11
afunv8 :
Point #2 hit nail on head. Marketing isn’t just building a canva template. Need to understand how use Ads, Reporting, creative variation with AI, and building sites on the fly or NGMI. That’s the engineering part.
2026-04-21 16:06:29
39
daidaishou :
corporate always coming up with more ways to pretend the jobs are real
2026-04-21 21:23:20
11
Churl909 :
This happens every 15 years
2026-05-22 01:46:40
2
Voltaire :
Tech suuuuuux
2026-04-21 09:05:17
8
austrianimal :
GTM is sales
2026-04-21 22:42:34
6
Alyssa with AI | CPA :
Finance engineer??
2026-05-31 17:16:42
1
S :
solution engineering (v sales adjacent imo)
2026-04-21 19:51:10
4
Harvey’s Mom :
GTM = sales
2026-04-26 23:52:14
1
TempuraRift :
I’d argue that because everyone is using someone else’s foundational models and tech, that the only real advantage they can obtain is customer lock-in. It’s not that these jobs are more valuable over the long-term, it’s just that there is a short-term rush and grab on accounts and design wins. Be ready for the pull back.
2026-04-22 14:21:36
2
NeLo | Tech, AI & Business :
This is a good take.
2026-04-22 01:16:36
2
Eva Schnubbe :
Mh… „design engineer“ „product engineer„ „vibe engineer“? 🤔
2026-04-21 16:09:57
2
Irene | writer in tech :
Marketing now fully under Product at my company but don’t worry it’s for The Customer
2026-04-22 04:22:01
2
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