@theoryofkhaos: In brand psychology, purpose isn’t marketing. It’s strategy. People don’t buy products. They buy meaning. They buy identity. They buy the feeling of being part of something bigger. If you want to build a cult brand, stop shouting about features. Start standing for something. When customers feel emotionally aligned with your mission, loyalty and sales follow. Sell what your brand means, not just what it makes. That’s how you turn smart branding into cult-level devotion. Follow if you want to learn how to build a cult brand 😏 #branding #cultbranding #brandstrategy #brandpsychology #cultbrandpsychology
Purpose is massively misunderstood. Doesn’t have to be saving the planet, or elevating humanity. Purpose is , ‘the reason you exist, beyond making money’- but it’s should be about intention… the purpose of a heart is ‘to pump blood around the body’ not ‘to save humanity with life giving haemoglobin’… the purpose of a plug is ‘to provide a point of energy in a house’ not ‘to energise the potential of humanity’ everything has a reason why it’s there, but it has to be authentic, and squarely aimed at an audience…. - no more green washing please.
2026-06-18 18:43:25
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Kathy Dunkin :
What is your ‘why?’
2026-04-25 15:58:03
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Seif Al Islam :
Good catch
2026-06-16 20:13:21
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Eng Robson :
Nice
2026-06-16 23:32:22
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ISLA Engage | Brand Strategy :
Girl I love this video
2026-06-16 13:09:34
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Alex Vergara :
Cool
2026-06-05 23:32:20
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WorkSmarterAI :
Guys this sales and marketing is so cliche ridden I don’t think people fall for these things anymore.
2026-05-31 19:09:36
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Kevin Bridges :
Thank you for another great video
2026-04-23 15:46:46
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syamimiq :
Yasmin, always great output from your video! Thank you so much!!!
2026-04-25 12:27:16
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Jameshoodguitar :
Purpose hmm, ok you got me thinking again 🤔
2026-04-23 15:51:20
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wasabibda :
Quality!
2026-04-23 20:16:09
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thecuriousmind :
I never believe their claims. I think most of us see through this nowadays 😕
2026-06-12 07:27:20
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Investing Thoughts :
👍
2026-05-16 22:11:51
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DR KIRAN SHAH UAE 0563538386 :
😁
2026-04-26 01:58:44
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L'Heure Précieuse :
❤️❤️❤️
2026-04-24 06:45:12
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Muhammad Ghulam Abbas :
🥰🥰🥰
2026-06-06 07:43:14
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