@vhfdigital: Better in Denim wasn’t a campaign—it was a reset. Fall 2025: @Gap bets on low-rise. KATSEYE front it. Kelis’ “Milkshake” gets reworked, Robbie Blue sets the choreography, and suddenly fashion moves like a music video—and hits like one too. It racks up 600M+ views, sparks 250K+ recreations, dominates TikTok, and floods the internet with 8B impressions. From duets to Roblox to late-night TV, it doesn’t just launch—it spreads. Call it what it is: culture, engineered right. #BetterInDenim

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Tuesday 28 April 2026 14:05:01 GMT