@amiri: A further expansion of its European footprint, AMIRI announces the opening of a new boutique on London’s New Bond Street — its second in Europe, and first in the United Kingdom. The London flagship transports the essence of Hollywood to Europe, where rich materials and layered textures meet distinctly London traditions — private clubs, grand townhouses, and the tailoring establishments of Savile Row, just a street away and kindred in spirit to AMIRI’s focus on expert tailoring and savoir-faire. Shaped by the vision of founder and creative director Mike Amiri — a modern idea of American luxury, born in Los Angeles — the space spans two floors with a cinematic sensibility. Each area carries its own distinct persona, recalling the on-set décor of Hollywood’s Golden Age. Custom boiserie in pomelé wood veneer meets large-scale tapestry artworks, nodding to the Art Deco styles that connect London and Los Angeles. Desert-tone neutrals, travertine marble, onyx, and plush upholsteries contrast cool and warm — evoking different eras of glamour. Vintage and custom furnishings combine with one-of-a-kind art pieces to punctuate the space with curated character. Within it, AMIRI clothes find a fresh context — they become characters, taking center stage. The flagship was devised by Mike Amiri and realized by Giorgia Longoni Studio and Two One Two Design. #AMIRI AMIRI LONDON 123 New Bond Street London, W1S 1DY United Kingdom Monday-Saturday 10:30AM-7:00PM | Sunday 12:00PM-6:00PM

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Tuesday 28 April 2026 16:14:53 GMT