@detailgrooveco: It's not a this OR that option. It's a this AND that strategy. Can you just do social media? Yes. But what if you do social media AND paid ads (or whatever other platform)? We generated roughly 180 leads the last month through our website and Google Business Profile. We generated another 70 in that same time frame with Meta ads. We don't do any social media posting 🤷🏼♂️ This AND that. Not this OR that.