@curatedfarah: RHODE VS SUMMER FRIDAYS: Different strategies, different results #businessgrowth #founder #ecom

Farah | Paid Ads Expert
Farah | Paid Ads Expert
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Region: GB
Wednesday 29 April 2026 17:25:13 GMT
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angelaroseliving
angela rose :
Mariana was hardly known. Not even a well known YouTuber. Hailey doesn’t r even need an introduction.
2026-05-02 16:46:44
647
apoco_sitilin37
._. :
Summer fridays has cheap formulas i cant 🙏
2026-05-03 16:00:09
33
ivylur29
ivylur29 :
Rhode would absolutely fail without Hailey
2026-05-13 15:35:25
187
andreaeliseholm
Andrea Elise Holm :
Great idea for a series, looking forward to more! I don’t agree completely on your analysis of Rhode though. As someone who works in marketing I try my best to be aware of what I see myself, and I have not seen one ad with Hailey. Rhode has leaned into F1 audiences the last couple of years, did an event last year and a collab with Alexandra Saint-Mleux (now Leclerc). Of course my algorithm could be playing into my interests A LOT, but the call-out of ingredients/product features and collaborators is a larger part of it I think 😊
2026-05-02 07:19:09
58
jasminefromkoterie
jasminefromkoterie :
This is such a good concept for a series! Looking forward to more!
2026-04-30 06:11:08
171
yuuyuubabie
hungarian sausage :
Love this analysis + editing! 👏 i need to see more of this tbh
2026-05-03 18:24:06
7
sophia_careerjetset
Sophia's Career Jetset :
@Sophia's Career Jetset: So I love both brands, I know Mariana from her blogging days but no idea who the cofounder was. I bought rhode because I saw people sharing opinions. I actually love the lip products from rhode rather than summer Fridays
2026-06-02 16:05:41
2
kadasocial
KADA ✨SM Manager | Big Yapper :
Great series
2026-04-30 11:55:02
11
files.by.j
files.by.j :
ur editing style is so eye catching
2026-06-04 01:50:19
9
lourdesnavo
Lourdesnavo :
Love this breakdown!! So interesting 😍
2026-04-30 22:37:22
1
_meritodorovich
Maria :
I love this concept! I always think of this with activewear brands like Oner Active / CSB and then others like Dfyne and Gymshark. I don’t know if it is because they are female LED (the first 2) so the founders are the image/ what the consumers want to relate to. I see the first to are heavy on Founders Contents and the last 2 heavy on influencer/ hero product. Such a great analysis!
2026-05-04 12:25:46
4
walklikeflo3
walklikeflo3 :
I really don’t like founder led company where they are mostly the only thing that we see on the feed this is why I liked Cecred approach better — A video on this project would be great compared to Fenty Hair who did the same founder approach as Rhode !
2026-05-24 15:46:14
1
xenia78901
xenia78901 :
Great video! Can you please recommend some free courses for people startimg out in PPC?
2026-04-30 15:48:45
2
cami.godinho
💫Cami Godinho | Lifestyle ✨ :
So interesting thanks for the video
2026-06-09 13:41:17
1
charlotte.ugc
Charlotte | UGC creator :
Literally analyzed both of their ads last week and realized exactly this !! Love this breakdown!!
2026-05-05 13:57:09
2
annabelllegrace
ANNABELLE GRACE :
As someone working in paid social I am OBSESSED with this breakdown
2026-05-13 20:41:26
1
yourgirlkarly
Your Girl Karly ❤️‍🔥 :
LOVE this series, instant follow! I can’t wait to see more of this! ❤️
2026-05-02 16:03:22
2
hajia.fawzy.b
hajia fawzy b :
Rhode 🥰🥰
2026-05-17 03:46:19
1
nnnnnnnjl60
nnnnnnnjl :
yeahhh only time gonna show or maybe after years hailly gonna choose not to engage in communication anymore well we see a lot of celebrity doing the same as hailly like kay by katrina; fenty beauty ; rare......the question here is rhode product can really survive at the end what matter is your product is it really what consumer want or just hype that gonna end on next years
2026-04-29 22:18:57
6
samdavidish
Sam David :
These are so fascinating
2026-06-14 11:36:09
0
donacoded
donacoded :
Yes!!
2026-06-10 01:46:59
0
dramabiteswithjess
DramaBitesWithJess :
You’re so pretty 😳
2026-06-05 20:51:00
0
thefemalearchetypes
The Female Archetypes 👖🧥 :
What an interesting insight! 🙏
2026-06-19 18:34:55
0
natalialeonii
natalialeonii :
as someone who just started her big girl job in marketing i’m so here for this series!!!
2026-06-02 14:41:52
0
stylingsection
🫒 :
this is really really interesting and worded so clearly eloquently!! thank you for this such good insights
2026-05-05 08:41:09
0
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