Retargeting campaigns are important because a very small percantage of your customers are going to buy the first time they come across you ad, the rest (97%) will need multiple touchpoints before making the decision to give you their money. so it is advisable to spend atleast 30% of your marketing campaign on retargeting campaigns. follow for more ads insights, I'm Joseph, a Meta ads consultant for home goods. DM if you have a DTC brand that isn't performing too well because of ads. #retargeting #ecommerce #ads #creative #dtc #metaads - @mainajoseph00