@var.aunevik: I fear Silicon Valley’s new obsession with “taste” isn’t about taste at all, but about control. From AI branding to tech merch and “taste-washing,” companies are using aesthetics, craft, and culture to soften the reality of automation and power. If they can shape what feels good, they can shape what you accept...? Or am I overanalyzing again? Dazed and The new yorker just dropped great articles about this
little do the tech bros know you can’t buy taste 👀
2026-05-01 17:19:20
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JoshSAI :
Taste is the new currency.
2026-05-01 13:51:56
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nightschrome :
capitalism has always repackaged and sold taste and rebellion back to us, so it’s business as usual
2026-05-02 09:40:41
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brutuslabiche 🐲 :
The irony they had better taste when they didn’t care about taste hahah
2026-05-01 23:13:39
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frogdog :
we are all chasing the high of glossier 2014
2026-05-02 13:52:54
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gabswithbrodie ◡̈ :
I work in tech and will never buy that tech bros have taste
2026-05-03 03:47:08
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Aguafrescaslut :
Confucious once said “money can’t unlame you”
2026-05-02 04:20:57
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just_nina__ :
because they want to be "cool"
2026-05-02 03:21:47
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Brave New Girl :
Taste requires empathy and alternative education
2026-05-03 13:01:15
37
Minifridge lifts :
Ai is tacky
2026-05-02 05:27:28
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imgonnabesosick :
Don’t fall for it
2026-05-02 21:53:08
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Julie :
They still seem tasteless to me
2026-05-03 02:09:15
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Lena 🆘🇺🇸 :
It’s funny too bc OpenAI ads are shot on film
2026-05-01 21:06:15
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Taetae :
I have never seen a tech bro with taste and these companies will not change my mind.
2026-05-02 01:34:14
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MissAfroInABathrobe :
Reminds me of the pivot cigarette companies took when its effects could no longer be dismissed. "if I can't say it's healthy, at least I can say it's cool."
2026-05-03 20:13:36
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yungho :
its always the artists everyone looks towards is desparate times, for hope or to knaw at
2026-05-13 07:31:59
6
a :
its the steve jobs video
2026-05-02 01:17:52
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Elmz :
Cause they don’t have any
2026-05-01 20:28:44
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Helena Johansson :
It is like they missed the point of ethical development of AI 🙈🙈🙈
2026-05-02 06:00:25
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🩻 :
ok but i love your shirt
2026-05-01 18:00:34
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Faby :
What an amazing shirt btw
2026-05-03 00:08:23
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Soft Archive :
this feels less like genuine taste and more like a calculated expansion into new markets, targeting artists and creatives who would otherwise be resistant to tech is just smart marketing dressed up in aesthetic language
2026-05-02 15:04:58
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julia 🪭 :
I had no idea this was happening! And I hate the way I kinda like the merch. I was reading an article the other day about the branding logics behind Claude and it is super aligned with what you described. I really recommend the reading
2026-05-01 15:56:03
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Daily Diane :
It’s just style. Not taste.
2026-05-02 05:45:23
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