@adup_consulting: Citi is our second winner of Ad Showcase of the Week! Their “Savvy Mom” ad does a creative job of showcasing what their card has to offer. They play off the fact that you know it is a fake setting with actors, and just cut to the chase of showing you why you may like their product. We think this ad resonates because it is real with you. They don’t pretend to fool you. This builds trust and is done in a way that comes off as quite funny. We had a lot of fun watching this one and hope you guys do too!