@brandbosshq: Most leaders are making the same brand strategy mistake I call “better mousetrap mentality.” You think, “If we just build the best product, customers will notice and line up at our door.” But in the moment of decision, people don’t care about your history, awards, or process—they only care about solving the problem right in front of them. In this video, I share the tow truck story that shows why 99% of businesses sound like Driver #1 (talking about themselves) instead of Driver #2 (speaking to the outcome: getting you back on the road fast). Which one are you? Comment “TOW TRUCK” if you want the exact questions I use to snap leadership teams out of product‑first thinking and into customer‑focused brand messaging. #brandstrategy #brandpositioning #branding #marketingstrategy #marketing #contentmarketing #brandmessaging #brandstorytelling #b2bmarketing

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Tuesday 05 May 2026 13:40:29 GMT