@adamcbenjamin: This client was spending $15,000/month on ads… And not even breaking even. Same platforms most brands use: Google Meta TikTok But the problem wasn’t effort. It was execution. Google CPCs were too high. Meta and TikTok had the same creative (huge mistake). Emails were just discount after discount. So we made a few key changes: Cut inefficient Google spend Shifted budget to Meta Built platform-specific creative Fixed the website to convert better Rebuilt email into value-driven workflows Then we tested something important: Emotional vs logical ads. Here’s what we found: Emotion worked best at the top of the funnel Logic worked best for retargeting Which makes sense. Emotion gets attention. Logic closes the sale. The result? 9,500+ clicks per month 3% conversion rate 286 sales $71,500 in revenue 4.7x ROAS Same product. Same market. Different strategy. Because marketing isn’t guessing. It’s testing, learning, and following the data.

Adam Benjamin

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Region: US

Wednesday 06 May 2026 19:19:09 GMT