@markizmarketing: We break down how Starbucks baristas intentionally misspell customer names as a psychological marketing technique called unity bias. We explain how this strategy generates free social media distribution, creates an inside joke that turns customers into a tribe, and reframes a service failure as a form of love language. We also reveal that other major companies like Trader Joe's, Disney, and Apple use similar tactics, often more aggressively, and we've compiled a breakdown of all ten companies using this strategy in a Google Doc.