@thetimes: What is it like to get a Korean skincare treatment that is illegal in the US? South Korea’s beauty industry, or “K-beauty,” generates about $12 billion domestically; its global export market is worth another $10 billion. Social media drives much of the industry’s recent growth, as Korean culture in general has become more popular among western audiences (see, for example, K-pop and K-drama). At 41, @thebenkawaller crossed the globe for Rejuran, a skin treatment that’s illegal in the US. Was the pain — and the four-figure price tag — worth it? *For news purposes* #rejuran#kbeauty #koreanskincare #skincare