@atlasberry008: Google launched the Fitbit Air today — a screenless wrist tracker for $100 with 24/7 heart rate, AFib alerts, sleep stages, blood oxygen, and HRV. Same form factor as Whoop. One-fifth the entry price. Here’s the question every hardware company is going to have to answer in 2026 — would your customers wear your product if it weren’t a status symbol? If yes, you have a real business. If no, you have a brand that just got copied for a fifth of the price. Google didn’t kill Whoop. They just exposed which hardware brands were actually building cult equity and which were renting it from market timing. If you like this kind of thing and want to stay close — join our community Frontier. Link in bio. #venturecapital #founders #AI #hardware #startups