@briankeanefitness: EVERGREEN VS LAUNCH MODEL: WHICH ONE IS RIGHT FOR YOUR BUSINESS? 🚀 Both models work. The right one depends on your business, your lifestyle, and how you want to serve your clients. Here’s the breakdown: 🚀 Launch Model ✅ Creates urgency and scarcity ✅ Big cash injection in a short period ❌ Content and offers have an expiry date ❌ You’re locked into dates, deadlines, and pressure cycles ❌ Burns up fast - one reel from February won’t still be selling in October 🌱 Evergreen Model ✅ Mention your offer any time a podcast, reel, email - it’s always relevant ✅ No pressure cycles or launch stress ✅ Builds a business that fits your lifestyle ❌ No built-in urgency or scarcity ❌ Requires stronger positioning and consistent content to convert At the end of the day, the best business model is the one that lets you help your clients consistently without burning yourself out building it. This is a clip from last month’s in-person Circle workshop with my group mastermind ⭕️ If you want to build an offer and a business that works for your life - DM me “Circle” and we’ll see if it’s the right fit. #onlinebusiness #evergreenmarketing #businessmindset​​​​​​​​​​​​​​​​

Brian Keane

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Tuesday 12 May 2026 14:55:58 GMT