@startup__academy: California Pizza Kitchen once made a mistake so large it could have cost them their business. Instead of combating the issue, they were able to turn the whole experience into an upside with excellent execution of brand awareness. "They sent mac and cheese for delivery to someone's house and they forgot the Mac. We had like a really tight approach that relied on speed, and showing up like a person. We gave the country 50% off on Mac and cheese for the 50% of Mac and Cheese we forgot." -Jill Smith on Startups Decoded podcast #californiapizzakitchen #marketing #brandawareness #macandcheese #adcreative

startup__academy
startup__academy
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Wednesday 13 May 2026 02:22:05 GMT
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lovecherrypotion
melissa💜 :
She did not go ballistic she was pretty chill about it
2026-05-13 06:29:07
4464
livinglikelauren
lauren :
I remember that video and she was just confused, not ballistic.
2026-05-14 03:19:34
2245
lucylostinthesky
Lucy :
She in no way went ballistic. wtf is this.
2026-05-13 20:47:23
1050
fifteen451
DM :
She absolutely didn't go ballistic
2026-05-13 18:05:41
212
official_patrickzweig
OfficialPatrickZweig :
It’s possible she meant that the post went ballistic. Like it gained a shit ton of attention in little time
2026-05-13 20:53:02
723
tobyjav
tobyjav :
They needed…a consultant…to send a care package??
2026-05-14 00:43:28
537
joshrheaume
Joshua Rheaume :
The way she’s talking about the story feels very impersonal and disingenuous. Like I still get what she means, but it would land better if she was just like “yeah it’s actually as simple as if you acknowledge the mistake from a human perspective and not as a business all it takes is personally making it right and that way the person can see that you’re not just a company and that are genuinely made up of actual people that care about the experience and would expect the same if it happened to them. Being real and literally connecting with people unsurprisingly is something people care about from a business.
2026-05-15 19:58:09
45
bueno_diax
Sad Banana :
She thought it was funny. She by no means went ballistic. She actually gave yall a lot of grace, this is doing far more damage that her video did about this brand.
2026-05-18 19:27:11
330
mattregalado
Matt Regalado :
Why is it hurting me that she keeps saying social?
2026-05-17 05:38:50
86
bella1ruby2
user4493953311041 :
But how does that even happen?
2026-05-13 02:25:23
35
just_sadielynn
just_sadielynn :
I don’t blame her for being upset, it’s literally 2 ingredients how do you mess that up 😭😭
2026-05-18 16:24:19
58
jmac9909
big572 :
so would u do that for ANY customer that had a bad experience? or do u treat "influencers" special?
2026-05-15 01:52:02
23
itsdannycarroll
itsdannycarroll :
Okay but how do you forget the mac in the mac and cheese 😂
2026-05-21 17:32:42
5
vb__jason
VB__Jason :
Saying “on social” is like nails on a chalk board
2026-05-21 02:47:19
11
lolasturn
Lola :
Would you have done it if it wasn't an influencer?
2026-05-19 13:00:35
24
sshah1983
Samir Shah :
Such mid mac n cheese too
2026-05-13 14:40:09
0
kayvonehj
kayvonehj :
“When someone’s life gets messed up” LIKE ITS LITERALLY NOODLES NO ONES LIFE GOT MESSED UP
2026-05-15 03:18:30
9
19yearoldmichaelcera
booteamuncher420 :
Only did this because it was an influencer btw
2026-05-21 01:26:53
19
sonnpuri
sonnpuri :
calling it a movement is a tad much too. only just hearing about this today.
2026-05-20 15:54:35
7
user57287437465995
coliecole :
This is sad because if you are not a influencer they do not care about you or I.
2026-05-13 20:17:44
11
eudaemonius
Eudaemonius :
" We 2x'd..." would not hire.
2026-05-13 13:30:35
172
dealswithcat
Catherine :
It's almost like great customer service works. Too bad most companies have forgotten this.
2026-05-17 23:50:53
6
somebodywithfreetimeish
ivegotalittlefreetime :
Lord, they're going to need another post to clarify the fact that you're not saying she the original creator went ballistic just the original post. 😅😭😭
2026-05-19 07:49:56
6
user347898643211122567
user472829359583616199000 :
They just didn’t get their pasta… how does that equate to their life getting messed up?
2026-05-18 14:52:30
6
alrex626
Alex :
How do you mess up an order with only two ingredients and it’s also in the name of the dish!
2026-05-13 15:03:11
18
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