@myodpodcast: A customer being quiet does not always mean no. Sometimes they are busy. Sometimes they need time. Sometimes they need one more reminder. But many businesses give up too early. One message. One call. Then they stop. Following up is not begging. It is professionalism when done properly. The money is often in the second, third, or fourth follow-up. No follow-up means lost sales. How many times should a business follow up?