@build_in_public: Every modern-day marketer needs to care about this. Google is finally giving you a dedicated way to measure AI traffic in Google Analytics. New AI assistant traffic measurement. Medium: a new ai-assistant value is automatically assigned when the referrer matches a recognized AI assistant — ChatGPT, Gemini, Claude. This update was just announced and is about to be pushed live to Google Analytics. Marketers have been asking for this for so long. It is great that Google is finally doing something about it. #digitalmarketing #googleanalytics #generativeengineoptimization #searchengineoptimization