@theoryofkhaos: People aren't buying your product because you're selling them the wrong thing 👇 You're selling them what your product does. Cult brands sell them who they become when they use it 🧠 Apple don't sell laptops. They sell creative rebellion. Nike don't sell trainers. They sell the version of you that doesn't make excuses. This is the heart of cult branding. Your customer isn't buying the thing. They're buying who the thing makes them 😈 #branding #cultbranding #brandstrategy #brandpsychology #cultbrandpsychology

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Yasmin | Strategy & Design

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Region: GR

Friday 15 May 2026 08:44:54 GMT

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Moto Nation Marketing :

Who’s wearing glasses??? Where’s Yasmin???

Iqra🌱 :

My gurrll your videos are GOLD🫶🏻

citymouse nyc :

Yessss

Sassy Sorority :

I need to tap into this so bad but it’s so hard

Reena🪞Your Mirror :

You disappeared off my feed and now you’re back! Bingeeee watching!!!

Sabaphoto :

Excellent 👏👏👏😊

Jen Ngozi :

Love this. People remember how a brand makes them feel, and who it helps them become.

Reine :

do one for handmade soap making please

NotoriousJRC :

‘Who do you want your customer to become’ find out the ultimate aspiration, tackle the obstacles. Build an identity round that.

olibrands :

Agree! Brands sell aspirational ‘feeling’. Feeling is the product :)

Faz | the style observer :

This is the vibe...

KARMA UNIVERSE :

I love your content I’m learning so much and great for creative mogul minds 😍❤️🔥

Thriftapalooza :

❤️❤️❤️

Muhammad Ghulam Abbas :

🥰🥰🥰

VelZure Official :

@VelZure Official

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