@johnghiorso: I'm in the process of building an agentic commerce agency. The space is getting a lot of attention right now but most of the conversation is stuck on the wrong question. Everyone's debating whether consumers want AI to do their shopping. The actual question is which specific parts of their shopping they want to hand off, and that answer is different for every person and every category. I explain why that distinction matters and how I'm thinking about it in this video.

John Ghiorso | Agency Investor

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Friday 15 May 2026 16:09:42 GMT