@lilyymaee._: this is a very different post!!! but reflecting on my own journey has made me realise that I just need to have trust and support 🤍🤍🤍 @LSKD #relatable #viral #Running #follow #help
Also people with the lower following are always people with the correct target audience! For example most of your followers would be runners/athletes and would be more inspired by your content than accounts with big followings with bots/people not interested in their niche. Hope that makes sense, but I think this all the time!
2026-05-18 04:08:35
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tara :
I genuinely agree with this🥺 As a smaller creator myself, especially on Instagram, it can feel discouraging watching passion, originality, and thoughtful storytelling take a backseat to numbers so often.
What makes it harder is that many of us genuinely support the brands we love long before any collaboration ever exists. We spend our own money on the products, go out of our way to create thoughtful content, send emails, reach out consistently and still often remain unseen because the metrics are not “big enough.”
And as a creator of colour, there are moments where it becomes difficult not to question whether visibility and opportunities are shaped by more than just the quality of the work itself.
I understand why brands prioritise reach too, but sometimes it feels like potential is evaluated before creativity is even given a real chance. Because some of the most intentional creators are still quietly creating simply because they genuinely believe in what they share.
I really hope the industry slowly moves toward valuing authenticity, perspective, diversity, and quality just as much as visibility.
2026-05-20 01:35:09
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tonedbytaylah :
RIGHT!! Especially when we spend so much money getting the gear. I spent $7k last year☠️
2026-05-18 06:59:56
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Val | RUNNING :
peach! Also some small creators have way more engagement on their videos
2026-05-19 17:03:35
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Jadee Blackley :
Girl preach! But also typically I see smaller creators with much more engagement past the likes and views
2026-05-18 11:36:24
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belle :
absolutely this!!!! the relationship smaller creators have with their audience is so so so much more intimate as well i find
2026-05-19 08:26:45
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snazzshaww :
YUP YUP YUP !! Heavy on this 💛 Also big on giving to talented up and coming kids with less opportunities!
2026-05-19 08:33:24
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sana.active :
yesss agreed!!!!
2026-05-19 03:25:28
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G :
Preach 🤝🏽
2026-05-18 09:56:09
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sezzyritz :
AGREED !!
2026-05-20 14:05:52
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gem :
spot on girl!!
2026-05-18 06:57:49
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Jennadene | Marathon Diaries :
Yes yes yes! Couldn’t agree more! 👏🏻✨
2026-05-18 09:44:56
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jasmcnair :
Preach to that !!
2026-05-18 05:53:29
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Kyla :
Real 💯
2026-05-18 10:04:15
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Zoe Younger :
this!!!
2026-05-18 22:59:16
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sallyruns :
Totally!!
2026-05-18 08:26:09
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Laura :
Preach!!
2026-05-18 08:32:44
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#be_better :
I’ve had thoughts about this for a while…I totally understand the frustrations of creators with a much smaller following in not getting opportunities with brands etc.
2026-05-21 04:00:36
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Hannah Symonds :
100%!!!
2026-05-18 18:44:35
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monique.trainingdiary :
Agree !!
2026-05-18 12:34:00
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scrub.sistahs :
Absolutely!! Feel so heard 🥹
2026-05-30 23:57:10
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