@edwardcreates: not a huge fan of design “trends” that just identify popular aesthetics, but strategy-driven brand trends are always fascinating for me. for every bland-ified brand from the last 10 years, we’re starting to see a wave of legacy brands embracing playfulness and expression. with the rise of AI everything, this return to human emotion (even if it’s in the form of anthropomorphized mascots) will only get more intense imo. maybe in another 20 years there’ll be a dramatic call for restraint and minimalism again. the pendulum swings both ways, but this swing towards revitalized mascots is a personal favorite of mine. what do you think?

Edward Creates
Edward Creates
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Tuesday 19 May 2026 18:11:09 GMT
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firefox
Firefox :
We’re glad you love Kit as much as we do. 🔥
2026-05-20 16:10:45
655
sleepyyuqi
(・-・ ) :
seems like tech compaines are trying to humanise their brand as people become more aware and critical of ai. firefox, apple, and duolingo have all had a controversies surrounding their move towards using ai.
2026-05-22 19:22:35
187
never_lamp
neverLamp :
brings me back to the 2000s! toonami, kidswb, and TONS of anthropomorphic logo designs with character
2026-05-19 19:23:19
39
deskorbie
DeskOrbie :
Don’t forget the Orbie mascot! 😎
2026-05-26 15:08:56
3
conti.creations
Conti Creations :
I think some of it has to do with tech companies needing to appear friendly instead of imposing and also a mix of the ease of character animation today with the latest tools in use
2026-05-20 11:01:04
33
meow69511
. :
cute little creature as marketing will always work on me (not that fuckass green owl tho)
2026-06-09 21:32:47
0
scorci
scorci :
🥺 I'm glad they aren't afraid to be fun with characters again. they have a whole design and everything
2026-05-23 02:14:44
3
aragon_96
John John :
I’m concerned this is just phase 1 of ai normalization effort. Make our bands cute, ride the wave of personification and cuteness of brand character. Then use familiarity and attachment to implement their ai. The brand becomes alive via ai. All these character become their clippy l.
2026-05-24 13:49:28
10
houomen
Hun-available :
this is a comeback I'm all-in for... as the home of Jollibee, I don't understand why not a lot of companies still use mascots and it can make things a lot more iconic and with a personality
2026-06-17 18:29:14
0
apollodorian
Apollodorii :
Mascots revival so that you can chat with the personified AI bots of them? Make sense
2026-05-25 03:00:14
8
gremlynbeanss
Gremlyn :
I’m loving the resurgence of mascots, it makes brands feel more personal and homey. Besides, most mascots are just adorable. I haven’t seen Kit until now but I loooove it! So cute and full of personality
2026-05-26 21:32:44
4
king_kip6971
King_Kip6971 :
they make me really happy
2026-05-23 19:59:48
1
davidhernandezdav8
dhprints :
As an artist. I don't need a persona. I have a mascot
2026-05-22 00:35:35
4
kirk_journey
KIRK :
We are getting personality again
2026-05-20 09:33:52
2
skatoorg
Will Moritz :
This is what I wrote my masters thesis on in 2016! So glad they are back
2026-05-20 08:44:02
0
iris.bo_westley
iris.bo_westley :
finally oh my god
2026-05-19 20:21:27
6
jimmylovesdj121
jimmylovesdj121 :
Minimalism boosted by corporations to minimize the cost and market liked its clean design. Minimalism has been in the market for a decade and it's not considered as new. The next commercial design will come to us soon
2026-06-03 08:21:42
0
omery.design
omery | marketing designer :
I'm loving this 🔥🔥🔥
2026-05-24 14:33:31
1
experimentsinplay
Collin Cummings :
These are mostly brands with existing equity in mascots or personas. I’d call it a trend if we are seeing an influx of new, strongly directed mascot brands. There’s always a bunch of really janky ones, but where are the big new brands leading this trend?
2026-05-20 12:39:59
0
lanieyapstech
lanie yaps tech 🎙️ :
they're evolving with the times and I love to see it
2026-06-16 06:31:25
0
akocdheng
Dheng👾 :
MASCOTSSSSSSSS 🫶🏻🫶🏻🫶🏻🫶🏻
2026-06-27 14:45:34
0
almendraennotas
AlmendraEnNotas :
amo a ese zorrito 🦊🧡🧡
2026-06-03 19:21:07
0
fryingpanman11
fryingpanman :
Minimalism is such a joke. Have creativity.
2026-06-16 11:06:08
0
talesofjb
The Original JB :
Niceeee
2026-05-20 17:57:30
0
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