@meglovesdata: Video is having a moment on LinkedIn, but only if your content has this one quality: LinkedIn built their video algorithm around one core question: does this content have real value for a professional audience? Think industry-specific commentary, career stories, learning moments, or topics that aren’t inherently professional but have a professional twist. Stay tuned for part 3 tomorrow, we’re talking about the best-performing format on LinkedIn rn: carousels #linkedintips #linkedincreators
LinkedIn video falls flat fast when it feels like recycled tips instead of something useful for work. I like using Read Shark to pull sharper lessons from business books and turn them into quick professional takeaways. It gives the content a clearer point, and people have a reason to stick around.