It especially works with the middle option. People don’t want to feel “cheap” but they also don’t want to feel “ripped off”
2026-05-20 22:15:03
561
skipper :
His breakdowns of price per song for the iPod releases were genius too. Made the other portable music players at the time look like a robbery
2026-06-15 19:57:02
3
Nor :
isn’t it what marketing is about?
2026-05-23 23:42:08
69
Perspiring Penguin :
It was rumoured before the iPads release that it was going to be $999, that’s why Steve Jobs brought it up at the iPad Keynote, so he could shut it down
2026-06-14 18:54:20
4
Emo Experat ིᖭ༏ᖫྀ :
this is why the air pods max exist btw. so more pople think the pro are a good deal and buy airpods pro
2026-06-14 09:12:30
1
Joshua :
The error you make is you assume every ipad buyer watched that presentation. A random consumer will absolutely not be influenced by that anchoring
2026-05-22 22:17:03
31
Turan 🇹🇷 :
The break even sales is like 1 iPad then ✌😭
2026-06-06 22:18:40
0
randomexp.123 :
I do this when shopping for expensive items if I really like a TV and know it’s going to be expensive let’s say £650 in my head I say the max I’d pay is £900 then when I find the price is £650 it seems reasonable
2026-06-16 23:52:57
1
petit cube :
1:26
2026-05-24 12:02:41
11
Tom Tabacco :
Great video; but this is actually not true. The rumour when the iPad was still in development was that it would cost $999. Apple decided to play into this, and then showcased the actual price. Same execution but that’s real reason why they choose $999.
2026-06-02 14:41:05
4
Chaz :
Great video
2026-05-23 18:44:36
6
Hookamoo :
“and it ended up working : Apple sold 40 million iPads” - this is a nonsensical statement because in no way does the amount of sales prove that the marketing was the reason for the success
2026-06-12 05:43:21
4
Morgan la Fey :
Apple in 2026: $999?! Nah, we’ll charge $1699 and you will pay it. 😏
2026-06-14 14:11:17
3
Pea-tear Gryphon :
“It’s a business tactic, you drop the bomb, then soften the blow… you never tried this?”
2026-06-13 14:36:43
2
Stenorris :
7 juggling balls for 70 euros, bloody bargain that one mate, do they rub me off for that price ?
2026-06-17 03:42:39
0
colin_dwyer :
Notice how at the end he says follower you may never see me again that’s another technique they use so then it inflicts urgency and fear, but we’re all grown ups so we scrolled and forgot what we learned
2026-07-01 03:29:52
1
qKaiga :
😁😁😁
2026-06-14 18:46:24
0
..idku :
😳😳😳
2026-06-14 10:28:46
0
Alicia F. Lopez :
😂😂😂
2026-05-24 15:58:06
0
Eathan Swift :
Ew
2026-06-04 09:37:18
0
To see more videos from user @moneymindnews_, please go to the Tikwm
homepage.