@lbbonline: HEINZ is celebrating ‘157 Years of Being Food’s Best Friend’ with a nostalgia-fuelled campaign celebrating real fan rituals and everyday food moments 🍟🍅 Sitting within the brand’s ‘It Has to be HEINZ’ platform, the campaign created by Wieden+Kennedy leans into the iconic quirks of the fandom, and the lengths that fans will go to for a taste of HEINZ ketchup. Anchored by the hero film ‘Life of a Bottle’, directed by Lope Serrano via CANADA, the spot, soundtracked to Willie Nelson’s ‘All of Me’, hones in on the small, relatable moments that have made HEINZ a part of food culture for generations. Read more via the link in bio

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