@fastcompany: Clothing brand Everlane spent a decade championing sustainable and ethical fashion. Its reported $100 million sale to the industry’s worst polluter, Shein, is a humiliating coda—and not just for Everlane. Brands like Everlane were born during the Obama years, when millennials were brimming with hope and convinced that progress was coming. Climate change felt like a problem that business, government, and consumers could solve together. Workers’ rights, transparent supply chains, and cleaner materials appeared to be going mainstream. Now the reckoning has arrived in the middle of a second Trump administration that’s actively dismantling climate policy and DEI initiatives. For millennials, the death of these brands feels like a collapse of a belief system. Read more about the contentious sale at the link in bio. #shein #everlane

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2026-05-22 08:26:25

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