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@brandbosshq: If you’re trying to figure out how to higher the Wright, advertising agency partner or strategic branding agency partner, and you’re asking this question, you’re just setting yourself up for failure. It’s not about the category experience they have. It’s about how well they understand why people buy from anyone in the first place that’s what you need to be judging them on.

BrandBossHQ | Brand Strategy
BrandBossHQ | Brand Strategy
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Thursday 21 May 2026 16:18:40 GMT
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Comments

twirlingtex
Brenda :
💯 I have had this conversation soooo many times. I know human behavior, why people engage, trust, buy, advocate. I’ve worked across tech, gaming, fashion, sports, enterprise/b2b, small biz and more!
2026-05-21 17:16:43
2
maverandrej
maverandrej :
Also, agencies has more experience in failure, something the customers can’t afford.
2026-05-22 09:26:25
0
anikobranding.com
Jay The Branding Guy :
We said. I’ve worked with funeral directors to supplement businesses, all different industries but with the same common problem - we need more customers and better ones too.
2026-05-21 19:56:38
1
fatuousindustries
fatuousindustries :
I think this is mostly true except there are subtleties with healthcare and the financial sector.
2026-05-26 01:05:03
0
appreciatedbrand
AppreciatedBranding :
For the win. Well said.
2026-05-22 00:11:16
0
deanbryant.creative
Dean Bryant Creative :
This is awesome and true!!!
2026-05-22 22:13:39
0
jo749749
Jo749749 :
The management try to cover their butt when everything fail. This is what they are script to say. We hired the agency who has the most experience, and their pitch is logical at the time.
2026-05-22 20:20:07
0
so_over_it2
so_over_it2 :
1. Can I work with these guys 2. Do they get the task (business + creative) 3. Do they develop copy that cuts through. 4. Do they understand my audience. Then category experience… which is helpful to challenge the clients beliefs about what will work.
2026-05-27 22:06:24
0
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